در تمام مباحث مربوط به هیات مدیره، مدیران اجرایی و مدیران یک بحث داغ مربوط به کارهای غیر اخلاقی است که اثر منفی به همراه دارد و به سختی می توان آنها را حل کرد. در این مقاله روی 3 عامل کلیدی که بایستی وجود داشته باشد بحث شده است که با وجود این 3 عامل، کارهای غیر قانونی و غیر اخلاقی در سازمانها به کمتر از حداقل ممکن می رسند و این امر زمانی حاصل می شود که فرهنگ اخلاقی شرکت دائر شده باشد. 

Of all the issues boards of directors, executives, and managers face, one could argue that unethical corporate activity is one of the most significant in terms of its potential negative impact and also one of the most difficult to properly address. This article argues that three key elements must exist if illegal or unethical activity within and on behalf of organizations is to be minimized through developing and sustaining an ethical corporate culture. The three elements include (1) the existence of a set of core ethical values infused throughout the organization in its policies, processes, and practices; (2) the establishment of a formal ethics program, including a code of ethics, ethics training, an ethics hotline, and an ethics officer; and (3) the continuous presence of ethical leadership—that is, an appropriate ‘tone at the top’ as reflected by the board of directors, senior executives, and managers. While each of these three elements is distinct, they also overlap, relate to, and reinforce each other. This article discusses each of the three key elements necessary to develop and maintain an ethical corporate culture.

این مقاله اخیرا تحقیقات تازه منتشره پیرامون مشتریان در فضاهای بازاریابی رسانه های دیجیتالی و اجتماعی را نقد و بررسی نموده است. پنج موضوع شناسایی شده اند: 

This article reviews recently published research about consumers in digital and social media marketing settings. Five themes are identified: (i) consumer digital culture, (ii) responses to digital advertising, (iii) effects of digital environments on consumer behavior, (iv) mobile environments, and (v) online word of mouth (WOM). Collectively these articles shed light from many different angles on how consumers experience, influence, and are influenced by the digital environments in which they are situated as part of their daily lives. Much is still to be understood, and existing knowledge tends to be disproportionately focused on WOM, which is only part of the digital consumer experience. Several directions for future research are advanced to encourage researchers to consider a broader range of phenomena.